The Genworth Foundation
Genworth Financial is a Fortune 500 global financial security company headquartered in RVA. The Genworth Foundation is a private foundation funded by Genworth Financial—whose efforts focus on providing educational opportunities for children, enriching senior’s lives and increasing access to basic needs, especially in underserved communities.
With bright colors and real-life imagery, my goal was to make their annual report an engaging page turner that clearly communicates the great work being done by the Genworth Foundation. By creating a color-coded sidebar, the promises made by the Genworth Foundation were visually connected to and backed up by the content on each page. After working out the organization of the piece everything fell into place. High-contrast black and white photography, sophisticated typography and custom patterns created an inspiring backdrop for the information being shared.