River Road Church

Thanks to several successful past projects working with religious organizations, The Flores Shop was selected to rebrand River Road Church in the West End of Richmond.

River Road Baptist Church Logo

River Road Baptist Church Logo

River Road Church needed someone who would be able to pick up on the nuances of their culture. With a history that goes back to 1946, the church is grounded in tradition. On the other hand, RRC fosters growth, encourages “informed faith,” has a deep appreciation for transformational musical services and has an activities calendar that is definitely relevant, current and modern.

I picked up the challenge and, while working within perimeters set by an established website, designed a traditional and reflective logo and paired it with a modern and fresh business system. Using spot UV varnishes, I subliminally introduced the church’s initials (rrc) in the rippling water icon to represent the River Road Church focus on outreach.