the flores shop

The Flores Shop was a branding, marketing and design firm specializing in advertising and website development in Richmond, VA and beyond. I worked on a number of our self-promotional projects. 

The challenge for this project was to create a branded promotional design that was separate enough from the brand for everyday use. I used the same look and feel but the logo and contact info are tucked away on the back. Still in plain view, but not the main focus.

Wrapping Paper
My favorite Holiday self-promo piece at The Shop was our wrapping paper project. Useful and fun. The only parameter was that we had to use The Flores Shop logo subtly in our designs. The three designs created a beautiful package for our clients, friends and family. 

Holiday Self-Promo Video
The Flores Shop endeavored to create our logo out of luminaries while videoing the whole process. This video was sent out as our holiday self-promo that year.

The Flores Shop undertakes a 35-foot endeavor to bring Holiday cheer to all. After one brisk day, 3000 luminaries, and a heck of a lot of patience, we present Glowing Holiday Wishes. Thanks to Scott Kennedy and Brandon Atkins for filming and HUGE thanks to all our friends who came out and lent a hand!