the international mission board
The IMB is an entity of the Southern Baptist Convention, the nation's largest evangelical denomination, claiming more than 40,000 churches with nearly 16 million members and is headquartered in Richmond. The Flores Shop rebranded the IMB in 2009. I was responsible for the business system and brand standards manual. I also worked on the logo redesign team. A few years after the rebrand, the IMB asked us to redesign their website and create a microsite for their presidential election. I used the established brand to create both of these sites.